Email Marketing KPI Dashboard

What you get

A single Excel workbook that consolidates every email marketing metric worth tracking — list health, deliverability proxies, campaign revenue, and automated flow performance — into a structured week-over-week view. Five purpose-built sheets cover everything from raw campaign logging to benchmarked performance summaries, so nothing gets buried in a platform dashboard you check once a month.

Who it's for

Email marketers running weekly campaigns or ongoing automations in Klaviyo, Mailchimp, or ConvertKit who need a single source of truth outside their ESP. It's the right buy when you're managing multiple flows alongside broadcast sends and need to report on revenue impact without building a tracking system from scratch.

What's inside

• Weekly KPI Tracker — rows for each send week capturing list size, open rate, click rate, click-to-open rate, conversion rate, revenue per send, and unsubscribe rate
• Campaign Log — a running record of individual campaign sends with subject line, segment, send date, and per-send metrics for side-by-side comparison
• Flow vs. Campaign Split — a dedicated comparison view that separates automated sequence performance from one-time broadcast results
• Deliverability Proxy Panel — tracks soft bounce rate, hard bounce rate, spam complaint rate, and unsubscribe velocity as leading indicators of list health
• What's Working Summary — benchmarks your metrics against industry standards and surfaces which campaigns, flows, or segments are outperforming or underperforming
• Trend Charts — pre-built line charts plotting key rates week over week so directional changes are visible at a glance
• List Health Monitor — tracks total list size, net growth, and churn week over week to flag decay before it affects deliverability

How to use it

Download the .xlsx file and open it in Excel or Google Sheets. Each week, pull your send metrics from your ESP's reporting tab and paste them into the Campaign Log and Weekly KPI Tracker — the summary sheet and charts update automatically. The What's Working tab requires no formulas to maintain; just review it alongside your next send planning session.